Business Plan E-PJOE-BP
Wykład (W) Semestr zimowy 2024/2025

1.C. Guillebeau, The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, Crown Business, New York 2012.

2.M. Cagan, Inspired: How to Create Products Customers Love, Silicon Valley Product Group, California 2008.

3.The Staff of the Entrepreneur Media, Start Your Own Business, The Only Startup Book You'll Ever Need, Entrepreneur Media, 2010.

KNOWLEDGE

1.W01 – in-depth knowledge in the narrow fields of business and finance

2.K W22 – understands complex processes and phenomena occurring in organizations and in the surrounding world,

3.K W23 – has the detailed knowledge to diagnose and solve problems related to the basic functions and processes of management: planning, organizing, motivating, monitoring and coordinating,

SKILLS

1.K U02 – use theoretical knowledge at work

2.K U03 – use basic techniques of data collection and analysis, typical of the studied field,

3.K U04 – logically draw conclusions and make judgments based on data from various sources

ATTITUDES

1.K K04 – make decisions and organise work in a team

2.K K05 – initiative and self-reliance in business activity

3.K K06 – understands the basic principles of ethics,

individual project preparation.

acitivity during lectures

The lecture covers the following issues:

1.The need for business planning

2.The structure of business plan

3.Strategic analysis

4.Marketing plan

5. Schedule of business activities

6.The sources of risk

7.The financial statement forecast

8.Evaluation of business idea

Informative lecture, case study analysis,